Joint Venture Press Release
California based Green Trade LLC together with Gootjes-AllPlant B.V. have announced they have joined forces with a joint venture company, Green Trade Horticulture LLC. The company will specialize in supplying tissue culture and tissue culture grown liners throughout North America. The partnership came together in an effort to service customers in the best possible way, with open, fast and accurate communication while at the same time streamlining ordering, logistics, and the introduction of new varieties.
AllPlant owner Simon Gootjes states, 'We pride ourselves on servicing our customers in the best possible way. Working in this joint venture provides us with the ability to continue to service growers quickly and efficiently. This joint venture is an added value to North American customers and the breeders we co-operate with. AllPlant will continue to search for innovative and special plants to bring to the market while also providing a reliable supply chain.'
Jonathan Cooper, owner of Green Trade LLC adds, ‘There are many benefits to tissue culture grown plants, but also many challenges along the supply chain. The goal of this joint venture is a company that’s focused exclusively on tissue culture products and dedicated to addressing those challenges to provide our customers with a high quality product as simply and efficiently as possible. With their experience and expertise in tissue culture production and propagation, and consistent pipeline of new and innovative products, AllPlant is the right partner to help meet this goal. I look forward to working with the AllPlant team, while continuing to work closely with our other partners to offer our customers a full range of tissue culture products. ‘
Gootjes-AllPlant B.V. is based in Heerhugowaard, The Netherlands. Working with breeders, breeders' agents and growers from around the world, AllPlant has established itself as a premier supplier. Since the start of the company in 1997, Simon Gootjes and his team have specialized in rooting plants from tissue culture to the European market as well as supplying tissue culture to the North American market.
Green Trade Horticulture LLC is a newly formed company with an experienced team in the distribution of tissue-culture plants to professional growers. A wide range of tissue culture material is offered from various labs around the world. Reliable supply, high quality, new varieties and efficient logistics, is what the North American customer may expect from the team of Green Trade Horticulture.